Many people might automatically assume that all new media, like social networking sites, are geared towards the consumer. However, industries and their employees are also turning to social networking websites, like Linkedin.com, which has over 100 million users.
The automotive industry is now moving into social networking as well. We’ve compiled a short list of automotive social networks that will help dealerships or groups of all sizes network, and find service providers.
Image via Wikipedia
So you are looking into search engine optimization (SEO) for your dealership? Here are a few things to to think about.
Geo targeting your dealership’s target market has no doubt become easier with technological advances over the years, but why not dig even deeper, to follow trends. Without following the trends within your market, it’s nearly impossible to efficiently target the audience you not only want, but need, in order to increase your dealership’s return on marketing investment.
What are car buyers looking for in Washington State? Am I positioned properly in order to take advantage of a shift in trends? Is my dealership advertising in the correct cities?
Take a look at an example from the past 3 years, is it what you expected?
Regional car loan and buying interests.
Besides Seattle being in the top 3, you might be a little surprised that Kirkland outranked Seattle and Renton in car buying and subprime financing interest.
Going a step further, you need to understand what your potential car buyers are actually searching for, and then develop and implement a strategy. Dealership SEO along with pay-per-click (PPC) advertising is one of the best ways to go about doing just that.
Let’s take a look at a few terms individuals in some of our top regional interest areas were actually interested in:
List of intended interests within the region.
You can see that “bad credit loans” and “used car loans”rank well within the areas we’ve chosen. Targeting these areas with SEO and or PPC should show good results if done properly.
But trends often change, especially in the United States, and can do so very quickly. It is important for your dealership, or the marketing agencies you use, like us, to follow trends that ensure you’re able to better reach your customers at increased efficiently.
Trends on the rise
Remember, SEO and internet marketing for your dealership can greatly increase your online visibility and local traffic to your website. However, when selecting an SEO agency, make sure they are ethical.
Read more about our dealership SEO services here.
Seattle Auto Leads provides Seattle area dealerships with multiple types of exclusive auto leads, such as: special finance leads, used car leads, or new car leads. We cater to the requirements and needs of our dealership clients, providing them with leads that fit their criteria. In this economy it’s important to get customers the most efficient way possible in order to increase your ROI, and leads are the best way to do so. Purchasing leads from Seattle Auto Leads insures you’re investing your money in a service that provides you with
actual interested customers that have requested your services. There’s no need to run expensive ads hoping to capture a few people, when you can save money and increase sales through us.
Automotive sales leads are necessary in today’s online world, and it’s important for your auto dealership or auto group to access them. We follow the most effective marketing methods, and generate quality exclusive auto leads. Our auto leads are pin-pointed to your wants and needs and are delivered directly to you. Our exclusive auto leads are not sold to other dealerships, because our auto leads are geared towards quality.
